Apple Subscriptions: Unhappy Publishers (maybe). But, Happy Subscribers (probably)

Apple finally announced a formal standard process for periodical publishers to provide in-app digital subscription service.

Apple Launches Subscriptions on the App Store

Publisheres are probably not happy, however, with Apple taking a 30% cut when Apple brings a new subscriber to the app. And, I’m not quite sure how to interpret this Apple statement: when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing. However, it appears to mean that publishers who link to their sell digital subscriptions directly from their own website.

The end result for the consumer, however, will probably be a positive one in most cases. Popular Science, for example, charges $2.99 per issue. However, the annual subscription fee is $14.99. This translates to a $20.89 or 58% savings – quite significant.