Apple has a new commercial online promoting the iPad 2 called “We’ll Always.” The video, which the company posted on its website and its YouTube page on Sunday, highlights the way the iPad 2 lets users do what they’ve always done, only in a new way.
The voice over says: “We’ll never stop sharing our memories. Or getting lost in a good book. We’ll always cook dinner and cheer for our favorite team. We’ll still go to meetings, make home movies and learn new things, but how we do all this will never be the same.”
Apple Insider has more: “The spot has quickly drawn attention because it contains an oblique reference to Mac OS X Lion. During the ‘learn new things’ section of the ad, a child is shown writing the word ‘Lion’ next to a picture of a lion. Of course, the lion reference could be viewed as mere coincidence, but given the company’s tight control, it’s likely that the allusion is intentional.”