Apple PR and How to Tell the Jobs Story

A flurry of stories regarding Apple PR have come out in recent days, notably Joe Nocera’s NY Times story, titled, “Apple’s Culture of Secrecy,” in which Steve Jobs himself called Nocera to say, “This is Steve Jobs. You think I’m an arrogant [expletive] who thinks he’s above the law, and I think you’re a slime bucket who gets most of his facts wrong.”

Nocera’s story speculated on Job’s health – he has had cancer, and his appearance at the recent iPhone launch event caused concern – and how the company should disclose any information related to it.

Nocera

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