Apple bought Twitter's Promoted Trend today to push its iPad Air 2 launch, which is noteworthy because CEO Tim Cook and company have been reluctant to use social media platforms in the past.
That ad unit has long been reported to cost $200,000 per day, and probably costs more as the end of 2014 nears. What's more, in terms of marketing strategy, Apple doesn't have a Twitter account for Apple (i.e., @Apple), iPad or iPhone. It used an @iTunesMusic handle in its Promoted Trend copy with a link to Apple's flagship website.
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