Apple Launches iPhone "In-App Purchase" Virtual Goods Platform for App & Game Developers

Today at the iPhone OS 3.0 preview event, Apple announced a new “In-App Purchase” platform for iPhone app and game developers to sell digital goods and subscriptions inside their apps.

As expected, Apple will control the experience and users will be billed through the iTunes store. Apple said the new APIs from the updated SDK will go live sometime this “summer.”

“Some developers have come to us and talked about other models they’d like to use. Like subscriptions.

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