In support of World AIDS Day, Apple has transformed the front page of the iTunes App Store, partnering with a number of developers to highlight (RED)-specific versions of their apps on iOS devices. From now until December 7, 2014, each time a user purchases a (PRODUCT)RED participating app (or in-app content within those apps), 100 percent of the proceeds go to the Global Fund to fight AIDS.
Supported apps range from games like Disney’s Frozen: Free Fall and Supercell’s Clash of Clans, to productivity and education apps including Clear and Toca Town, among others. In the case of some developers, hefty new content updates have been released specifically to coincide with this event.
Zynga and NaturalMotion, for instance, in partnership with Mercedes-Benz, are giving players the chance to purchase an exclusive new car in CSR Racing, the Mercedes-AMG GT. It will be available to players for $4.99, again, with 100 percent of the proceeds going to (RED)’s fight against AIDS.Elsewhere, Zynga’s FarmVille 2: Country Escape has been updated with new items and quests, including a Bottomless Well that instantly refills a player’s water supply, and a St. Bernard farmhand that helps players find quest and event-specific items faster (among other items). In addition, players can purchase the game’s premium currency at discounts of up to 25 percent off.
Meanwhile, ZeptoLab has released a new in-game bundle for purchase in Cut the Rope 2, which includes a red hat for Om Nom, a new red lollipop that replaces the game’s standard candy, a new visual effect for rope-cutting, and 50 balloon power-ups that make difficult levels easier to complete.
More information on Apple’s Apps for (RED) campaign is available here.