Following what some saw as a ho-hum press event last week during which Apple announced the latest versions of the iPad and its line of laptops, the tech company proved it can still inspire consumers—at least according to the latest VideoWatch/VidIQ ranking of branded videos on YouTube. Among the spots trending last week were this cool clip featuring narration from Walter White.
But overall, while Apple had a great week, it couldn't touch GoPro. Following up on its tearjerker fireman-saving-cat-clip, the camera company generated 7.81 million views last week and nearly 11,000 shares with this wild clip of mountain biker Kelly McGarry jumping a 72 foot canyon. Check out the ranker here:
NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.