Apple Just Bought its Own Mobile Ad Platform Provider: Quattro Wireless

Exclusive: Apple to Buy Quattro Wireless for $275 Million

So, what is Quattro Wireless, you might ask. That was certainly what I asked reading Kara Swisher’s headline. At first I thought it might be some tiny cell phone company I had never heard of. But, no, it is not. Quattro Wireless is a mobile advertisement platform company.

So, Google bought AdMob, Flurry and Pinch Media are getting together, and, now Apple has its own mobile ad company.