Apple increases lead as top U.S. smartphone manufacturer, Google’s platform market share falls again

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ComScore logoOnce again, Apple increased its lead as the top original equipment manufacturer, while Google’s platform market share fell for a second month in a row, according to ComScore’s February 2013 Mobile Subscriber Market Share report.

Among the top smartphone OEMs, Apple held a 38.9 percent share of the U.S. mobile market, up 3.9 percent during a three-month period from November 2012 to February 2013. Samsung held down the No. 2 spot with a 21.3 percent market share, up 1 percent. With the imminent release of the Samsung Galaxy S4, the South Korean company’s market share could increase further in the coming months. HTC’s OEM market share dropped by 1.7 percent to 9.3 percent, but the launch of its HTC First handset on April 12, the first smartphone with Facebook Home baked into a device’s operating system, could turn around the company’s market share in the future. Motorola as well as LG saw its market share drop to 8.4 percent and 6.8 percent, respectively.ComScore February 2013 top smartphone OEMs

According to the analytics firm, 133.7 million U.S. citizens own smartphones, which translates to a mobile market penetration of 57 percent, up 8 percent since the three month average period ending February 2013.

Platform-wise, Google’s market share among the top smartphone platforms inches even closer to falling below 50 percent, dropping 2 percent from November 2012 to February 2013 to 51.7 percent. Apple, on the other hand, is closing the gap on Google, increasing its market share by 3.9 percent to 38.9 percent. BlackBerry, which probably hasn’t felt the full effect of the BlackBerry 10 OS and BlackBerry Z10 device releases yet, saw its market share fall 1.9 percent to 5.4 precent. Microsoft added 0.2 percent to its marketshare from 3 percent in November 2012 to 3.2 percent in February 2013. Lastly, Symbian’s market share remained stagnant at 0.5 percent.comscore-february-2013-top-smartphone-platforms