Apple Hits 10 Billion App Downloads: Would You Believe That Call?

In a world now comforted by the mantra, “there’s an app for that,” the inevitable has occurred. Apple’s App Store hit 10 billion app downloads over the weekend, and delivered on a much-hyped promise to the lucky customer who downloaded number 10 million. How would you have handled that call? Better than the actual winner did, we’re guessing.

As soon as Apple launched its countdown for the 10 billionth app, it started a contest too, promising a $10,000 iTunes gift card to the person who downloaded it.

The lucky woman was Gail Davis of Orpington, England whose daughter had struck 10 billion gold when she downloaded the free PaperGlider app. Davis reportedly answered the call from Eddy Cue, Apple’s VP of iTunes, and quickly replied, “Thank you very much; I’m not interested,” to his prize-awarding pitch.

Davis’s tech-savvy daughters caught wind of the call, shook some sense into their obviously skeptical, and not a frequent Apple press release-reading, mom and had her call Apple’s help desk immediately which proved to be, well, not helpful.

All is well that ends well though. Apple tried Davis again, this time going more realistic, perhaps, with a call from a colleague of Cue’s instead, and Davis happily accepted the prize.

Much to the app-downloading joy of her daughters whom, Davis says, are already picking apps to download for their iPod touches.

The real kicker though is this: Davis and her husband don’t currently have iPods that can run apps. “We’re thinking of upgrading our nanos so we can join the party,” she said.

But, behind this heartwarming tale for Apple who gained two new customers, evidently, is a story of even more stratospheric success for the Apple App Store.

The team at InformationWeek dove into the staggering numbers and found there are:

  • 160 million users of iOS devices
  • 62 apps downloaded by the average Apple customer
  • 206 apps downloaded every second
  • 12,360 apps downloaded per minute
  • 741,600 apps downloaded per hour
  • 17.8 million apps downloaded per day

In all, in just over two and a half years, iPhone, iPod Touch, and iPad users have downloaded 10,000,000,000 applications for their iOS devices.