Apple Gets Poetic in Latest iPad Ad
Apple goes deep in its new iPad Air TV ad — deep into poetic verse. The new spot features lines from the popular “Dead Poets Society” 1989 flick voiced by star Robin Williams. The tone is serious and worldly and emphasizes creativity.
The voice-over is set to a roving global scene that hops from continent to continent, showing inspiring scenery and creative use of the iPad. Sports, science and entertainment are all covered in the 90-second spot.
We don’t read and write poetry because it’s cute.
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