Apple Exploring Original Video Programming

More TV shows! More!

Apple wants to take a bite out of the streaming video world. According to Variety, the company has talked with Hollywood executives “to suss out their interest in spearheading efforts to produce entertainment content.”

If Apple goes through with this, it could create longform TV shows much like Amazon and Netflix have done, or even take a dive into the movie business. Variety notes that former is more likely:

The scale of Apple’s ambitions vary depending on whom is asked, but one high-level executive who talked with the company said the goal is to create development and production divisions that would churn out long-form content to stream in a bid to compete with Netflix. Apple is hoping to put a headhunting firm on those hires in the coming months, according to source, with the goal of being in operation next year.

One thing to remember: Just because Apple (might) create original programming, doesn’t mean it’ll be any good.