AppFlood Releases Q3 2014 Global Mobile Android Advertising Insights
PapayaMobile’s global programmatic mobile ad platform AppFlood has released its third quarterly data report on Global Mobile Android Advertising Insights, which analyzed global mobile traffic, cost-per-user, mobile ad spending and more from the AppFlood network. This quarter’s report found that Asia, the Middle East and Latin America are leading the pack with the highest number of global users downloading mobile apps after discovering them through ads.
Install rates in the Middle East and Latin America have nearly tripled, with the Middle East accounting for 5.86
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