AppDog Puts an Interesting Spin on Pay-Per-Install With Facebook Credits
Another startup from the diaspora of former AdMob employees, AppDog is putting a spin on the emerging and lucrative pay-per-install model by offering Facebook Credits to gamers who download apps from third-party developers.
Pay-per-install is a form of advertising where gamers get rewards or extra virtual currency in a mobile game if they download apps from other developers. The field has gone from one company, Tapjoy, to about a dozen in less than a year as the iOS and Android app stores have blossomed with more than 500,000 apps between them.
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