Appboy, which focuses on marketing automation for apps, has announced the launch of its Intelligent Delivery technology, which aims to maximize message engagement on a per-user level, using data from previous interactions. Using a unique algorithm, the Intelligent Delivery system helps marketers send push notifications and other messages at just the right moment, when users are the most receptive to those items.
The Intelligent Delivery system works with more than push notifications, as marketers can also send targeted emails and in-app messages to users, again, on a per-user basis. Some companies are already seeing high success rates when using the platform. This includes Urban Outfitters, which saw over 100 percent improvement in performance after implementing the system.
“Intelligent Delivery has been extremely successful for us,” said Jim Davis, director of CRM and Interactive Marketing at Urban Outfitters, in a statement. “Comparing overall open rates before and after using it, we’ve seen over 100% improvement in performance. Our one week retention campaigns targeted at male Urban On members improved 138%. Additionally, engaging a particularly difficult segment, users who have been inactive for three months, has improved 94%.”
Intelligent Delivery joins other Appboy technologies, including Campaign Retargeting and Multivariate Testing, which allows marketers to test variations of a similar message to measure their impact, conversion rates and more.
“Whether you have one hundred thousand or fifty million users, Intelligent Delivery assures the optimal time of delivery for each individual user, removing the pressure from marketing teams to determine the most effective time to send a message,” added Mark Ghermezian, CEO and co-founder of Appboy. “Your customers will receive your messages at the exact moment and mindset of wanting to hear from you. This is a game changer for marketers and a feature we are thrilled to release.”