Appboy launches Campaign Retargeting for individualized mobile re-engagement

Appboy, which focuses on marketing automation for apps, has announced its latest advancement for mobile apps, Campaign Retargeting. Using the tool, Appboy’s clients can retarget users with marketing campaigns using a wide variety of paramaters, instead of relying on one-off campaigns to engage all users at once.

The Campaign Retargeting feature allows marketers to target users down to the individual consumer, analyzing their user behavior via “highly sophisticated data,” and using that data to re-engage them in the future.