App Revolutionizes Shopping, One Shot at a Time

Sling Shop, a new location-based shopping application, combines traditional loyalty rewards programs with—what else—a virtual slingshot.

The new app, set to debut in Austin, Texas; San Francisco; and Seattle, is the brainchild of iLoop, a mobile marketing firm that helps facilitate mobile campaigns for advertisers such as Coca-Cola, Warner Bros. and E!.

To use Sling Shop, shoppers who visit participating retailers can aim their smartphones at a conspicuously placed iPad. Then using their phone’s touchscreen, they can pull back and “sling” a virtual stone at a target appearing on the iPad.