App monetization platform Appnext acquires AppHome for $2.5 million

App monetization and distribution platform Appnext has announced its acquisition of social app and game developer AppHome. The $2.5 million acquisition is the culmination of an ongoing partnership with AppHome, which sees AppHome’s technology integrated into the Appnext platform to offer mobile developers better monetization and advertising tools.

The Appnext platform allows developers to create native ads, which match the look and feel of an app’s design and user experience. That is, ads can be integrated into the background trees of a game in a forest setting, or an ad can be built into the leaderboard of a competitive app.