App Links update: 3B+ unique URLs since April, launch of analytics and blog

Facebook’s App Links product — aimed at helping people go straight from a News Feed post or ad into an app — has been fairly popular so far. The company announced Thursday an analytics suite, better support for Windows Phone and a blog for news about the technology.

So far, hundreds of apps such as Spotify, Hulu and Airbnb have used App Links to create more than 3 billion unique URLs.

The company announced all of these updates in the new blog:

To further our commitment to building an industry standard around mobile deep linking, we’re excited to announce updates and improvements to the App Links community.

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