Brands that think they can reach Snapchat users on other social platforms might want to rethink that strategy. In fact, here are four data points from App Annie that marketers should consider:
- On any given day, 35 percent of Snapchat’s daily users cannot be reached on Facebook.
- On any given day, 46 percent of Snapchat’s daily users cannot be reached on Instagram.
- On any given day, 58 percent of Snapchat’s daily users cannot be reached on Facebook Messenger.
- On any given day, 61 percent of Snapchat’s daily users cannot be reached on YouTube.
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