These 4 Stats Show Why Snapchat Users Often Cannot Be Reached on Facebook and YouTube

Not to mention Instagram and Messenger

Brands that think they can reach Snapchat users on other social platforms might want to rethink that strategy. In fact, here are four data points from App Annie that marketers should consider:

    1. On any given day, 35 percent of Snapchat’s daily users cannot be reached on Facebook.
    2. On any given day, 46 percent of Snapchat’s daily users cannot be reached on  Instagram.
    3. On any given day, 58 percent of Snapchat’s daily users cannot be reached on Facebook Messenger.
    4. On any given day, 61 percent of Snapchat’s daily users cannot be reached on YouTube.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in