App Annie, a tracking service developers use to follow their ranks and those of competitors, raised a first venture round of an undisclosed size from IDG Capital Partners.
The company, based in Hong Kong, was launched in March of last year and says it has more than 13,000 registered users including half of the top developers in the iOS store. Given IDG’s background in being a research and data provider, the company’s venture arm makes sense as an investment partner for the app tracking service.
The company’s chief executive Bertrand Schmitt says that the investment will go toward building out premium services and pulling in data from other app stores like the various Android markets. Xiaojun Li, a partner at IDG, joins App Annie’s board of directors.