Apocalypto Courts Latins, LA Times Jealous of Methods
Apocalypto is being marketed to Latinos and Native Americans, according to Robert W. Welkos, writing in the LA Times. Due to the miracle of the internet, readers can’t see him blush.
Considering that David Hiller, newly appointed publisher of the paper, has announced that Spanish-speaking residents of Southern California are a target audience of consumers, one would think that the LA Times would avoid the subject of pots, kettles and the color black.
Disney, ever the canny marketer, invited Ewdard James Olmos to a screening of Apocalypto and got a quote that the Times would kill for:
Olmos noted that the film tells the story of “first-nation” people–those who were here long before Europeans landed on their shores.
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