AP to Shift Online Video to News Distribution Network Platform
The Associated Press will shift its hosted online-video operations to a digital platform from digital-video and ad-solutions company News Distribution Network, and the transition is expected to wrap up during the first quarter of 2011.
NDN will service the 1,500 or so affiliates of AP’s Online Video Network and provide fresh video content in more than one-dozen categories, customization, and revenue opportunities.
AP Digital general manager Nick Ascheim said:
Each network works with affiliates to promote its video player, aggregating hundreds of sites into a distributed network supported by the sale of advertising.
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