The Associated Press is set to roll out more details on how it’s going to crack down on the misuse of its content. Of course, at the heart of the issue is what the AP considers to be theft and what exactly constitutes “fair use.”
Matthew Lasar of Ars Technical sat down with AP news editor Ted Bridis during the Knight Center for Specialized Journalism conference on Friday.
What gets the AP really riled up, Bridis told Lasar, is when bloggers “paste an entire 800-word story into their blog. They don’t even comment on it. And it happens why more than most people realize.”
Bridis said that the AP isn’t really concerned with bloggers that take some passages and drive commentary. But the ones that use AP content in its entirety without a license will receive a cease and desist letter.
AP will find these culprits with technology that seeks out—not a graf or two of AP content—but entire stories that are then republished elsewhere. The technology simply flags the site and alerts the cooperation of the situation.
The AP currently works with content tracking company Attributor.
“There are commercial Web sites, not even bloggers, necessarily, that take some of our best AP stories, and rewrite them with a word or two here, and say, ‘the Associated Press has reported, the AP said, the AP said.’ That’s not fair,” Bridis told Lasar.