The Associated Press is deepening its commitment to surfacing user generated content (UGC) with a six-figure investment in Bambuser, a Stockholm-based company that enables people around to the world to stream or upload videos.
The AP has worked with Bambuser for a few years and entered into a more formal relationship about a year ago, said Fergus Bell, a social media and user generated content editor at the AP. And apparently it has paid off.
"Through our relationship with Bambuser, we've been able to get material no one else has seen," Bell said, citing footage from the ongoing civil war in Syria as an example.
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