The Associated Press isn’t playing games when it comes to the 2010 Winter Olympic Games from Vancouver, British Columbia, setting up an ad-supported online-media platform hosted by AP and more than 900 member news organizations and broadcasters to follow all of the events of the Games, which will run from Feb. 12-28.
The platform will feature daily Webcast Beyond the Medal, hosted by snowboarder and reality TV personality Jesse Csincsak and AP journalist Lila Ibrahim and featuring results, athlete interviews, and segments about the social scene in Vancouver and Whistler, the ski resort where the downhill and luge competitions will be held.
Aside from Beyond the Medal, the site will offer results, video reports, photos, athlete profiles, and statistics.
The site includes an “all-media module” at the top, which enables users to embed AP news, photos, and videos on their blogs, Facebook pages, and Websites, and it features a 16-inch-by-9-inch format. Users can also request email alerts.
AP executive editor Kathleen Carroll said:
This platform makes it incredibly easy for readers to find and enjoy coverage of their favorite sports, their favorite athletes, and to linger over incredible photographs from today’s competitions and Games in the past.
We’re excited to be using social networks to take readers behind the scenes, to hear what they are interested in, and to put them in touch with the journalists who know so much about these sports and these Games.
Global director of AP sports products Mike Lutzky added:
Our Winter Games platform is an extension of the cooperative model, where we expand from simply providing content to packaging that content for the members’ benefit.