AOLTV Relaunches in Partnership With i.TV
Part of new push into the second screen market
AOL-Huffington Post announced the relaunch of its TV-focused news and review website today, under the brand AOLTV.com. The site partners with i.TV, maker of iPhone apps that, among other things, carry listings for TV shows, Netflix, iTunes, and Hulu.
The relaunch marks AOL’s push into the increasingly crowded second screen TV market. Company executives say that AOL is looking to complement existing TV programming (and advertising) by producing companion content, including reviews and news features, that can be consumed on mobile devices—possibly even simultaneous with their TV time.
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