AOL's Adap.tv Has a Major Problem With Suspect Inventory, Say Buyers, Researchers

Some contend that bots, nonviewable ads pervade exchange, though Adap.tv vehemently denies it

When it comes to online ad exchanges, the rule is, buyer beware. The same might be said for companies that acquire them.

Indeed, according to multiple digital buyers and researchers, Adap.tv, which AOL agreed to acquire last week for $405 million, is rife with suspect ad inventory. While video networks and exchanges have long had challenges with cheap gimmicky inventory like autoplay ads that appear below the fold, in-banner video ads and hidden ads with no sound, Adap.tv

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