AOL/Huffington Post Considering Paid Content
If you block it, will they come? That’s a question Tim Armstong, the CEO of AOL, might be facing pretty soon. He told Bloomberg News that AOL and The Huffington Post might launch premium versions of content – in other words, the future of those sites might be found behind a paywall.
In an interview at the Cannes Lion media conference, Armstrong explained that asking readers to pay for some editorial work on the site is something worth exploring.
He
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in