AOL Taps Heidi Klum to Produce Content
AOL is looking to an international supermodel to enhance its new positioning as a hub for women.
Heidi Klum, former Sports Illustrated cover model and current Project Runway host, has signed on to produce content for the ever-evolving portal. Over the next few months, Klum and Full Picture Entertainment—the production firm behind Runway—will create a range of Oprah-esque content for AOL in the lifestyle and advice vein, including photo galleries, blog entries, articles and video.
“Women are looking for content that speaks to every part of their lives,” said Klum.
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