AOL Reviving ‘Content-Centric’ Model With New Hires

Despite the horror stories we’ve been hearing from AOL, it turns out that one division is actually hiring people. MediaGlow, AOL’s online publishing unit, announced a major expansion in early 2009 and now we’ve learned that the division has been hiring big names from the world of magazine and newspapers, both print and online.

MinOnline reports:

“StyleList, the AOL fashion site, gets Diane Davis as its new director. Davis had been AP’s lifestyle editor after serving as metro editor for Newsday. The founding editor at, Sarah Cristobal, becomes the site’s senior fashion editor. claims 5.1 million monthly uniques.

At the newly launched sports site, a number of veteran writers join the fold, including Chicago Sun-Times columnist Greg Couch, Santa Rosa Press Democrat writer Jeff Fletcher and writer Sunny Wu.”

MediaGlow claims that its traffic was up 21 percent year over year in February, but let’s not forget that this is the company that just laid off 300 people and has 400 to go.