AOL Revenue Prospects Dim
MediaPost is reporting that J.P. Morgan has reduced its ad revenue forecast for AOL for the remainder of this year and next year due to slowing growth in the third-party and display ad business.
The article said that the report comes at a particularly bad time for AOL, now that parent company Time Warner is rumored to be nearing a sale of the unit to Yahoo, its arch-rival. The report could have implications for the value of AOL in the pending
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in