AOL Merges Three Pairs Of Patches, More To Come?
In the past week, AOL has merged three pairs of Patch sites, and if these mergers work out, more may come in the first quarter of 2012, reports AdAge.
Patch spokeswoman Janine Iamunno acknowledged to AdAge that these one-off mergers had happened in the past, but “It’s not some shift away from what we’re doing, but if it makes sense to do it again, we will.”
In the case of the recent mergers, which affected Franklin Lakes and Wyckoff, and Glen Rock and Ridgewood in New Jersey, and Clayton and Concord in California, Iamunno said that the idea to do so came from the site editors themselves, who saw too much overlap in their sites’ coverage.
Patch now consists of 860 sites nationwide, but Iamunno told AdAge that Patch still intended to launch more sites before year’s end.
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