AOL Expands Partnership with Publicis
There’s a lot of money in video advertising, and so AOL has decided to expand its advertising partnership with Publicis. The deal will give VivaKi — part of Publicis — more access to premium video ad space across AOL’s brands.
According to a release, eMarketer reports digital video ad spending is increasing by a whopping 30 to 40 percent a year. EMarketer expects spending to hit $7.77 billion next year, up from $5.96 billion this year. Those kind of numbers were enough to convince AOL’s CEO, Tim Armstong, to go big.
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