AOL CEO: At Least People Know The Name of Our Company
What do you think of when you hear the name “AOL”? Dialup? Your parents’ email? Alas, this is AOL’s brand problem. But don’t worry! At least people have heard of it!
That was AOL CEO Tim Armstrong’s message at today’s Media Minds breakfast, where he said, “It’s incredibly expensive to implant a chip in someone’s head so they know what the name of your company is.” He shared that, up until 2006, AOL had spent $22 billion on marketing.
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