AOL Ad Revenue Plummets in Dismal Q3
Like President Barack Obama, AOL chairman and CEO Tim Armstrong is finding out that change hasn’t happened quite as swiftly as he might have expected, despite the hype and optimism surrounding his arrival on the job.
AOL’s advertising revenue plunged 27 percent in the third quarter compared to the same period a year ago, while display advertising slipped by 14 percent globally and 8 percent in the U.S. That marks the third straight quarter that AOL’s display business has trended southward even as the overall display ad industry enjoys a solid recovery.
U.S.
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