Is there a way to quantify Internet buzz prior to events or the release dates of movies, books, and TV shows? New York parent New York Media and Trendrr hope to find out with their launch of the Vulture Anticipation Index
The index will track Internet activity every hour, using a proprietary algorithm to change the rankings and remove items once the release date or event has passed.
The top five entries in the Vulture Anticipation Index will appear on the Vulture homepage, with the entire list accessible by clicking through. Items can also be viewed over several days to determine their trends.
New York Media general manager of digital media Michael D. Silberman said:
The Vulture Anticipation Index tracks buzz before it happens. Using our proprietary algorithms, we’ve developed a unique method for understanding and ranking the relative excitement about upcoming movies, TV episodes, music releases, books, and more.
Trendrr founder Mark Ghuneim added:
We are thrilled to power Vulture’s smart parsing of the social Web. The Anticipation Index is pure info porn.