Anti-Tobacco Group Turns to Mobile Games
Big tobacco recently added a rare notch to its “win” column when a US appeals court struck down the FDA’s requirement that each pack of cigarettes sold in this country include a series of up to nine new warning labels.
The smoke ‘em if you got ‘em industry shouldn’t rest easy, though–opponents looking for new ways to spread their anti-tobacco message think they’ve hit on a popular solution: mobile video games. The strategy makes sense because smokers tend to start young, so the most effective anti-tobacco campaigns may well succeed by appealing to young viewers and couch their messages in popular entertainment.
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