Anti-Gay Indiana Pizza Place Earns the Very Best Yelp Reviews

Definitely earned media.

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You may have heard that things are getting tense over in Indiana as Governor Mike Pence tries to defend his anti-gay “religious freedom” law without contradicting himself. His strategy? Avoid a simple “yes or no” question for more than 10 minutes.

A state pizza shop, however, tried to use the controversy to gin up business by telling reporters that, while they won’t deny service to a gay couple or members of another religion, they will reserve the right to refuse to cater a gay wedding…with their crappy pizza.

Kevin O’Connor, whose family runs Memories Pizza of Walkerton, Indiana, made a shameless ploy for attention in seeking out the local ABC affiliate to let the world know that his business is totally anti-gay:

“That lifestyle is something they choose. I choose to be heterosexual. They choose to be homosexual. Why should I be beat over the head to go along with something they choose?”

Qualifiers aside, it’s hard to get more homophobic than that statement.

Of course O’Connor’s wife and daughter tried to downplay it by telling ABC that they will gladly serve LGBT customers — after letting the world know how much they disapprove of “that lifestyle.”

Did the stunt work? Sort of! Here are some reviews posted on the business’s Yelp page over the past 24 hours:

pizza 34

pizza 5

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Few if any of those writing have actually visited Memories Pizza. But one reviewer explains the logic behind his decision:

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Will Memories have to close? Probably not. But if its owners were hoping for a Chick-Fil-A style visit from Sarah Palin to boost sales, they will almost certainly be disappointed.

For no reason at all, here’s another random pizza GIF.

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