Another Green Issue
It’s now clear that having a “green” issue is the trendiest thing in magazine publishing — that is, other than the ubiquitous Obama cover. The latest: Fortune, which slapped another green biz favorite, Patagonia founder Yvon Chouinard, on its cover. (Oddly, the issue includes a decidedly “un-green” Lexus ad featuring a clear plastic inlay.)
In his editor’s note, managing editor Andy Serwer managed to segue from the “environment” to his injury-prone editorial staff:
Tim [Smith] slipped on ice three feet from his back door.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in