Another Call to Kill the Press Release
About once per week, someone says, types, or thinks that the press release should just go away. Elasticity’s Aaron Perlut has taken to Forbes’ website to rail against the poor, beaten down press release, saying it’s outdated and “should be put out of its misery.” But didn’t a press release just generate a world of buzz for one creative PR pro?
True, this was a stunt. But the idea that press releases serve no purpose or no one pays attention isn’t entirely true.
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