Android app publisher Animoca has today released data comparing the popularity of Android devices in the US and Japan. Based on Animoca’s data for October 2013, Samsung’s popularity in Japan has not only been matched, but has been overtaken by Sony’s devices.
The Japanese Android phone market lacks a dominant standout, and instead sees Sony’s Xperia A and the Samsung Galaxy SIII sitting at Nos. 1 and 2 in terms of market share, at 5.9 percent and 5.7 percent, respectively. Sony has five other devices in the Top 10, with three versions of the Xperia tying for the No. 5 spot.
This is in contrast to Animoca’s data from March 2013, which saw the top spot being help by the Samsung Galaxy SIII, and only two Sony devices in the entire Japanese Top 10. Samsung still holds positions two and three with the Galaxy SIII and S4, but Sony’s push into Japan has seen its market share double in a little over two quarters, which is an amazing feat.
In March, Sony held 8.3 percent of the total market share according to Animoca’s Top 10, while Samsung had 10.65 percent. Fast forward to the present, and Sony has rocketed to 16.5 percent, while Samsung has increased to 13.8 percent of the market share in Japan.
While Sony has become the top dog in Japan, it isn’t even present on the US charts, which are still dominated by Samsung. The Galaxy SIII, S4, and SII hold positions 1-3, with 13.1 percent, 5.2 percent and 4.7 percent of the market share each, respectively. Samsung’s Galaxy Note II is in position five, while the Samsung Galaxy Centura is tied with the HTV Evo 4G and Motorola Droid Razr in the 10th position.
This data shows little change from Animoca’s data from both March 2013 and November 2012, which both saw Samsung at the top of the charts with its ‘Galaxy’ devices.
According to Sony CEO Kazuo Hirai, Sony will eventually make its push into the US market, but not yet. “It’s not realistic to try to do everything at once. In the U.S. we’ll start gradually,” Hirai told journalists earlier this month, according to Reuters. Instead, Sony will continue to focus on Japan and Europe, which account for 60 percent of Sony’s smartphone sales. Sony hopes its strategy will help it become the third largest smartphone maker in the world, behind Apple and Samsung.
For more on Animoca’s data, check out the company’s blog.