Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money to work with than smaller advertisers. After all, the brewer did have four social media war rooms stationed around the country tonight.
It appears that Budweiser was particularly aggressive in paid social for both Budweiser and Bud Light during the event. The brand bought Promoted Tweets against keywords from some of this year's smaller Big Game brands, including Newcastle, Loctite and Mophie.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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