For Super Bowl LI, Anheuser-Busch has been running an interactive game in Snapchat’s NFL content and across the app’s other Discover channels, which are used by a few dozen publishers like ESPN, Bleacher Report and Vice. The endeavor has evidently gone swimmingly for the beer marketer.
The U.S.-only campaign, which started on Thursday and concludes tonight, was age-gated to exclude minors and focused on a relaunch of the Bud Bowl, the TV spot that first aired during the 1989 Super Bowl. The
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