Anheuser-Busch Is Plotting to Win the Super Bowl With Four Social Media Command Rooms

Will entail planned and improvised chatter

After taking over a Norwegian Cruise Ship in New York's Hudson River last year, Anheuser-Busch has another elaborate setup planned for this year's Super Bowl—including four social media command centers stationed around the country.

During the upcoming Super Bowl XLIX weekend in Glendale, Ariz., Bud Light will build an on-site activation dubbed "House of Whatever" to facilitate parties, concerts and activities. Within the experiential setup will be a social media command center, where reps from Bud Light, its creative agencies, Facebook, Twitter, YouTube and its preferred marketing developers will huddle to create millennial-geared social content.

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