Android vs. iPhone. Free App vs. Paid App Developers

Nielsen surveyed U.S. mobile consumers to create snapshots of:

1. Which smartphone platform is being used by the population
2. Which smartphone platform people bought in the past six months

U.S. Smartphone Market: Who’s the Most Wanted?

I took Nielsen’s two pie charts and created a single bar chart to help us visualize the response to both of these questions in a single picture. The left (blue) bar in each pair represents a platform’s marketshare in the entire installed base of smartphones in the U.S.

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