Android Apps Nearly Even With iOS In Mobile Advertising Revenue Share, Millennial Says

Android applications pulled in nearly as much mobile advertising revenue as iOS apps in May, according to Millennial Media, one of the largest remaining independent mobile ad networks. This excludes revenue earned from sales of virtual currency or offers, an area where iOS still shines relative to Android as developers tell us they’re still making six to 10 times as much on Apple’s platform as Google’s.

Millennial says Android now makes up more than half of the smartphone impressions it serves — almost double what iOS has.

“We

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