Android Grows to 43%, While Apple Holds at 28% in U.S. Smartphone Market Share

Android may be increasing its smartphone market share, but its gains are not coming at the expense of Apple, according to the latest report from Nielsen. In the third quarter, Android captured 43 percent of the smartphone market in the U.S., up from the 40 percent it held in the last quarter. Apple, meanwhile, held steady at 28 percent market share.