Andrew Andrew Know Design Design

The same night someone pulled off an exceptional Tobias Wong impression and CITIZEN:Citizen sold his $95 box cutters without a hint of irony, we were much more intrigued with this object, offered by vendors Andrew Andrew during Paper’s 24-hour retail marathon.

Dressed in matching prepwear, the Paper mascots and DJs curated their own collection of design, for sale at prices listed in their own currency, the value of which fluctuated wildly throughout the night. The box cutter could be yours for $94, priced to undercut nearby CITIZEN:Citizen’s real thing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in